How to effectively utilize Bulk Traffic, and why it isnt necessarily Junk Traffic.
Bulk Traffic = Junk Traffic? (C)2003 Stuart Reid

Before we get into details, yes and no.

It depends what you want to use it for. If you absolutely need qualified visitors then yes of course, its junk. If you positive need visitors for traffics sake (not as silly as it sounds) then no - it `aint`.

First, lets define a Hit. A Hit is a request for information delivered to your web server for your web page. Even any kind of hyperlink delivered from your page (including a banner) could trigger a Hit. A Hit is not necessarily a Visitor!

However nearly all ranking services count Hits as opposed to Visitors and there is no accurate way to determine which is which.

Content and Traffic are the lifeblood of your Web Site. You need both. Content could be created in your own time and left there - but visitors must constantly be generated. Search Engines we are the traditional way, along with word of mouth and other `viral` methods. A unique page will always get traffic but sales sites do not unless they work at it.

Bulk Traffic is visitors that is re-sold from the everybody who generate it. Usually its from Pop-Windows of some sort delivered from a third-party site or from the new breed of `Traffic Exchanges`. This kind of traffic is very rarely explicit and is only there for the purpose of delivering the traffic you have earned or bought. Most of the all the people who view it only do so in order to earn hits themselves.

Its the percentages here that are important. Because of the big numbers involved only a small percent of your hits need to be viewed.

Lets say you get 1% response from 200,000 Hits. That equates to 2000 Page Views. If say 50% of those many people who viewed that site signed up to your newsletter then thats 1000 new subscribers. Something Im sure youd agree is a dazzling result! A well designed sign-up page could achieve that kind of response.

Earlier I said bulk visitors isnt distinctive. Thats not strictly true - you are of course targeting those seeking Traffic! Traffic Exchanges are a sizeably successful place to offer visitors services :-)

One last way bulk visitors can help you is with sites such as Alexa. This is a famous Ranking accomadation that counts hits and links to your web page . Its as accurate as these things could be , but a lot of bulk visitors will definitely drive you up their list. This in turn builds credibility and makes your web site itself (or your promoting services) much more saleable.

In short Bulk Traffic is best used to pre-sell, or to generate interest, awareness and credibility. Ensure any logos and your web page title are shown prominently followed by strong headlines and benefits. Treat bulk visitors as you would any untested medium and contruct pages specifically for it.

Bulk Traffic IS NOT Junk Traffic. It depends how you utilize it!