Email is no doubt one of the most efficient form of communication. Virtually anyone with Internet Access must have at least an e mail account. Email messages might be sent to anywhere in the world, to any e mail address, and cost almost next to nothing except for your Internet access fee.

This form of communication certainly gives small / home business owners a highly advantageous point to compete with larger corporation on the net for a piece of their well deserved share of the market.

In case you havent notice already, its grasping harder than ever to get your e-mail messages or newsletters delivered correctly to your subscribers now. With all those fancy spam-killer and anti-spam filter softwares, as a legitimate and responsible webmaster / publisher we are seriously affected in the process and thus have to do double work just to get our newsletters delivered properly. Why?

Recipients with SPAM filter software installed in their e-mail accounts will filter out any messages that it *think* may be SPAM. The filter software will scan through your messages and search for the most apparent trigger (SPAM) words like: funds , sex, guarantee, unsubscribe, etc...Im sure you get the idea.

This is actually very outrageous as most of the words filtered our are actually important words that are indispensable to writing an workable e mail messages / news letter . If your electronic mail messages contained any trigger words, the spam filter software will either put your email messages into the bulk folder or bounce back entirely. Seriously, who will even bother to open the bulk folder and read through each messages?

Fortunately, theres a successful solution to this problem...lets take a look at the following examples.

Example 1: FREE is one of the trigger words you should avoid using.

Get your FREE report on how to avoid spam filters.

Example 2: FR*EE however is not same as FREE, is it?

Get your FR*EE report on how to avoid spam filters.

Thats right, you might disguise those important triggers words just by inserting a simple keyboard symbol but be sure that you do not overdo it and contruct it too cryptic that your readers can not understand.

Note: This is not a 100 percent solution that your e-mail will not be filtered out but its sure better than using the word FREE directly only to have your e-mail sent to the bulk folder and deleted later. Thats why its always better to test your e mail messages / news letter thoroughly before sending them to your subscribers. Luckily Ive recently came across a website that will check your e mail message content for FREE and tells you how it ranks in Spam Assassin.

The page name is Lyris Content Checker - http://www.lyris.com/contentchecker/

All you have to do is copy your e mail messages and paste it into the huge textbox. They will check your e-mail messages and send you an email report within minutes.

You may learn a lot more about following up on your subscribers with Autoresponder Magic. http://www.ebookok.com/products/autoresponder.html

If youre serious about writing moneymaking emails, you should try Million Dollar Emails http://www.ebookok.com/products/million_emails.html

And E-Mail Marketing Strategies Revealed - http://www.ebookok.com/products/email_strategies.html

Thats all for this article, nice luck at acquiring a lower score in Spam Assassin by the way! :-)

Best Regards,

Dave Tan

www.eBookOK.com

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